How does a highly visible report like the annual J.D. Power initial quality scores affect important buyer considerations like value and depreciation?
It seems to vary widely. For instance, Porsches depreciate at roughly the same rate as do other high-end, high-performance sports cars–rather quickly, VW holds it’s value even though the scores are never very good, [...]
Browsing The Car Business™
New grading system for J.D. Power car ratings
J.D. Power rankings for initial quality
The latest J.D. Power rankings of initial quality reveals some interesting things to the objective observer. These figures represent the number of problems per 100 vehicles. Here are the 2008 rankings for the 36 top nameplates:
1. Porsche: 87 2. Infiniti: 98 3. Lexus: 99 4. Mercedes-Benz:104 5. Toyota: 104 6. Mercury: 109 [...]
CAR FU: Bigfoot…and other myths
Ready for your next car?
Have you been studying up at the websites? Edmunds.com, Kelly Blue Book, etc.? Is it helping you prepare, or is it WAY too much information for anyone to absorb? Let’s simplify this a little bit. Here are some common myths, or “advice” from [...]
The Trade-in Blues
The worst thing any car salesman ever has to do is explain to a customer that the car they are trading in isn’t worth much money. Or any money. This is how the conversation often goes:
[...]
Chalk Talk
Overheard on car lots every single day, all across this great land:
Sales Manager: “ Where did those people go?”
Salesperson: “ Which people?”
SM: “ Those people that were back there checking out the (anycar).”
SP: “ Oh, they said they were just looking.”
SM: “Really. Did they talk to a manager before they left?”
SP: “ Well….no.”
SM: “You’re fired.”
Over [...]














