Among all of the many emotions involved in the process of car buying, ‘fun’ is rarely mentioned. Must this be the case?

It has always been my contention that fun needs to be a part of the equation, that once we have made the difficult decision to spend all that money, it might as well be made an enjoyable experience. I mean, the hard part is over, right?

During the (instant classic) Cadillac commercial for the CTS, a clear eyed and confident woman is behind the wheel. She is driving through a tunnel, and the tunnel lights illuminate the interior enough to see that she is the epitome of a focused professional woman. And, of course, she is gorgeous.

She asks the question she says is most important: ” When you turn on your car, does it return the favor?”

At AskPatty.com, fun is the very first impression, and it is surely an enjoyable experience navigating through the site. But, make no mistake, this is no ‘girlie’ car site.

Mega-talented Jody Devere is the CEO and President of AskPatty.com, Inc. She is also the President of the Woman’s Automotive Association International and, not surprisingly, has assembled a remarkable array of talented partners.

While NASCAR star Deborah Renshaw is probably the most visible of the advisory panel, author and buying expert Amy Mattinat and automotive technology expert Lori Johnson are at the very top of their fields. AskPatty lists no fewer than 47 female automotive experts in all disciplines, from marketing and sales managers to parts managers, service directors, magazine editors and dealer principals.

The result of gathering all of this talent together? A lively and informative website that doesn’t talk down to anyone. It doesn’t matter whether you are a car expert or are shopping for your first one. It doesn’t matter whether you want to do some research on your own or find a female-friendly dealer. It doesn’t even matter if you are a boy or a girl, AskPatty offers a comprehensive solution for buyers and enthusiasts alike.

So…who IS Patty?

“Patty Streeter is a Mom, Daughter, Wife, Niece, Grandmother and Auntie, Patty is young, old, married, single, an experienced driver, a new driver, a race car driver , a hot rod driver, a classic car driver, a mini van driver, a truck driver, a luxury car driver, a SUV driver, a disabled driver, a carpool driver, a stay at home Mom, a female executive and comes in all the sizes, shapes and colors of the rainbow… Patty is YOU, ME and US - Women Consumers. Patty influences 80% of all vehicles purchased in the US and buys approximately 50% of all new and used cars and 40% of all trucks sold in the US.” (from the website)

AskPatty ( http://www.askpatty.com ) includes a blog, podcasts, vehicle comparisons, and many other tools and advisory channels.

AskPatty also supports the United Spinal Association, and Devere is the chairwoman of the United Spinal Motorsports Committee.

For fans and participants of Second Life, Motorability Island is the amazingly complex and involving home to the United Spinal Association, promoting awareness through many varied educational and interactive sims. Visit the island here http://www.unitedspinal.org/motorability/

.

You Should Also Check Out This Post:

More Active Posts: